I have a special place in my heart for Yanik Silver. I think his hype can be a bit over the top sometimes, and the price for most of his products is quite high, but if it weren’t for him, I wouldn’t be writing this blog.
Seven years ago, I bought a copy of his book ‘33 Days To Online Profits’, and that was the start of my internet marketing career. The methods in the book didn’t apply very well to what I was trying to sell at the time, but I learned things about the world of internet marketing that I had no idea even existed. That book opened the door for me, and eventually led to an escape from my “Day Job”.
I recently joined his Maverick Business Insider newsletter. It sounded interesting, and Yanik always seems to be at the forefront of the latest marketing trends. With the package came his short, but interesting book - “34 Rules For Maverick Entrepreneurs”.
Rule #3 intrigues me, but goes against the way I usually do business. Rule #3 states that you should always charge a premium price for your product or service and then over-deliver. Though I agree that going above and beyond your customer’s expectations is a great way to keep existing customers coming back again and again, I’ve always been of the mindset that you should charge a price that makes the customer think “How could I not take advantage of this awesome deal?”
Recently, a lot of my income has come from custom web design and coding. I create website layouts and graphic design, do a bit of coding, install scripts, etc. Since people can hire anyone in the world, this is understandably a competitive market. I charge what I believe to be a fair price, but one that potential customers will see as a bargain. And it’s worked. I’ve gotten quite a few customers recently who were attracted to my low prices. It’s hard for me to justify charging a lot more when it’s clear that my customers sought me out because they wanted a low price.
Of course, Yanik’s a millionaire many times over, and I’m not, so I think if anyone’s mistaken here, it’s probably me. I’ve been studying Yanik’s methods, and I’m definitely going to make a few changes to the way I do business, now and in the future.
Back to the first product I ever bought - I followed up my purchase with a similar but more extensive product of his a few weeks later. That product came with a special benefit. Yanik would personally review your website once you finished it and give you pointers. I never cashed that in. Maybe I’ll send him here once it’s up and running a bit more and see what he thinks 
I’m sure I’ll discuss more of his rules in future posts. What do you think about Yanik Silver’s rules, his products, seminars or anything else he does? I’m really interested to hear what you think.
