I’m heading to bed, but I wanted to share something quickly.

I’ve had a membership site, the Online Marketing Toolbox, for several months now.  I promoted it through various advertising, and to my customers who bought websites from me, and though I had occasional signups, membership was very low.  With the economy in trouble, and revenue dropping, I made a commitment to make the Online Marketing Toolbox a site that every serious online marketer would want to be a member of!

One of the main changes I made was to the layout.  I had hastily designed a quick layout when I started the site, and though it looked pretty nice, it didn’t make customers say “Wow, I want to get more sites from this guy!”.  At least, I would imagine it didn’t.

Anyway, after discarding over a dozen potential designs, I finally came out with one I was exceedingly happy with.  Of all the website designs I’ve ever created, it’s by far my favorite.

What I found over the next month, is that potential customers like the new design too - enough to increase my conversion rate by over 400%!

It was hard for me to believe at first too.  Not only did my signups increase, but the biggest increase was from my website customers.  These customers saw my work firsthand, and yet only a handful were interested in joining before.  Now, five times as many were eager to signup.  It was truly amazing!

As a web designer, I’ve always felt like a good design can really change the perception of a potential customer, and now I have living proof!

Goodnight, and God Bless!

Robert